Why Asking First Builds Stronger Cross-Cultural Relationships

As global connections continue to grow, leaders often feel pressure to move fast, solve quickly, and take charge. But in cross-cultural settings, leadership isn’t about having all the answers. It’s about knowing when to pause and ask the right questions.

We all bring our own lenses to the table, shaped by where we grew up, what we value, how we communicate, and what we assume is “normal.” But here’s the thing: normal is relative. What’s polite in one culture might come across as intrusive in another. What’s considered helpful advice in one space might feel disrespectful somewhere else.

That’s where cultural intelligence comes in.

It’s not about memorizing every custom or mastering every language. It’s about slowing down long enough to ask instead of assuming. It’s about getting comfortable with being a learner, even when you're the leader.

Let’s say you’re managing a global team and someone is quiet in meetings. You might be tempted to encourage them to speak up more. But if you ask first, what’s your preferred way to share ideas and how can I support your voice in this space? you might learn that their silence is rooted in cultural norms around hierarchy, or simply in needing time to reflect.

That pause makes a difference. It tells your team you’re not just checking off boxes or managing tasks. You’re listening. You care. And that kind of leadership builds trust across every culture.

So here’s your challenge this week: Before you act, give yourself a moment to ask. What might I be missing? What might they prefer? What would respect look like from their point of view?

Small questions, big results.

Want more tools for leading with cultural awareness and connection? Explore how the Culture SPIN Method can transform your leadership approach. Contact us to learn more.